Portfolio & Case Studies
I architect data-driven campaigns and strategic marketing assets. Connecting high-value products with the right audience to generate measurable business growth and qualified leads.
Ecosystems utilized for audience acquisition and data analysis. Select a platform to view strategic frameworks.
Strategic Concept
Organizing campaigns by objective (e.g., Awareness vs. Conversion) utilizing Campaign Budget Optimization (CBO) to let the algorithm find the best opportunities.
Testing multiple creative angles (Images vs. Videos) while keeping the headline consistent to isolate what drives the highest Click-Through Rate (CTR).
Search Intent Strategy
Focusing on high-commercial-intent search terms. Users searching on Google already have a problem; the ad serves as the immediate solution.
Ensuring the Ad Headline matches the exact search term, and the landing page reflects the ad promise to maintain a high Quality Score and lower the Cost Per Click (CPC).
Native Video Marketing
Designing paid campaigns that look and feel like organic user-generated content (UGC) to prevent users from instantly scrolling past.
Boosting high-performing organic videos from affiliate creators to leverage existing social proof (likes, comments) for better conversion rates.
Measurement Architecture
Marketing decisions should be driven by data, not intuition. Understanding tracking fundamentals is crucial for evaluating campaign success.
Active creator profiles utilized for organic reach, authentic reviews, and community-driven conversions.
TikTok & IG Reels
Short-form unboxing videos and honest reviews. Focused on top-of-funnel awareness to drive organic traffic seamlessly to affiliate storefronts.
Total Views
125K+
Top Category
Audio Accessories
Shopee E-commerce
Bottom-of-funnel strategy focusing on immediate conversions. Utilizing native live streams and exclusive flash vouchers to close sales at discovery.
Live Peak
1.5K Viewers
Total Orders
8,500+
Banners, flyers, and infographics designed to capture attention and communicate value clearly. Click to inspect.
Conceptual frameworks detailing my approach to market penetration and product growth.
A conceptual strategy focused on marketing a solid perfume product. Instead of selling the scent, the angle pivots to "convenience and mobility" to target urban professionals who dislike fragile glass bottles.
Scaling B2B software requires shifting from emotional impulse buying to logical authority. This theoretical framework outlines a 3-quarter growth plan prioritizing lead generation and retention.
Currently expanding my portfolio and open for freelance projects, internships, or collaborative digital marketing campaigns. Let's discuss your next growth strategy.
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